Lawyer Marketing – 5 Ways to Increase Your Caseload

Increase your caseload through innovative online marketing techniques and never have to worry about where the next case is coming from. As an attorney you know that your caseload affects whether you are able bring home a good living or are just able to squeak by. As a small business owner you have overhead, the office, the equipment, your research and continuing education costs and of course any support staff salaries that you have to cover. That all comes out before you get to take home a dime.
5 things that every professional with a private practice should be doing are listed below. If you only take action on a few of these you will see an increase in business, research paper on international human rights if you fully implement all of them you will be surprised at your ability to pick and choose the most profitable cases and you will be able to refer the rest out.
1. If you don’t already have a website, Get One! Your potential clients are going online to find you more and more every day. Roughly 74% of the population of North America uses the internet. If you do not have a website, they cannot find you! (internetworldstatsdotcom)
2. Add your site to online directories. This will help get your name out and will add credibility to your website as it is seen by search engines. This is important because the overwhelming majority of people use search engines to wade through all of the information on the internet and find what they are looking for. Search engines like content, and links. Get Some.
3. Find your target market. Every practice has clients that are very profitable either because of the type of services they use or because they are very easy to deal with. Find out which of your sources of business law clients makes you the most money and target that kind of client online. This one seems like a no brainer but is often overlooked. We don’t want just any clients, we want the most profitable.
4. Publish articles online. This will take some time. First you have to write the articles, then sign up for article directories, then you have to know the submission guidelines of each one before you can submit even 1 article. But if you do, you will see increased traffic, an increase in your authority as an expert or the go to on a particular topic, and increased requests for review of cases. In fact, other attorneys may come to you with some of the more difficult cases they have and offer them to you for a referral fee. (This happens for a number of my clients!) Or you could hire a company to manage all of this for you so you can focus on your practice.
5. Publish videos online. Put together informational and commercial videos and submit them to the growing number of sites on the internet that let you upload videos. They rank highly in search engines and they can bring in a ton of traffic. Do not overlook this. This could be extraordinarily costly and difficult or you could go to an SEO specialist who deals with this and they can help you do it effectively and for less than you ever thought possible.
Take these five steps and you will find yourself flooded with new clients and cases and will absolutely not regret it. Choose not to take action and you may find practice going the way of the newspapers or yellow pages.

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