How Best to Market a Law Firm – Marketing a Legal Practice Theory

Very recently, I was having a rather intriguing conversation with a UK specialist in legal firm business models and we got to talking about customer service and marketing. Obviously, things are much different in the US than it is in the UK, and even in the US things have drastically changed when it comes to legal services in the last few decades. Consider the changes with the opening up of new advertising venues for law firms – remember Jacobe and Myers? Okay so, let’s talk.
Indeed, I mentioned to my UK acquaintance that the best book I’ve ever read on the subject of improving and marketing a Law Firms is; “Marketing the Legal Mind,” by Henry Dahut, LMG Press, (2004), 200 pages, ISBN: 978-097451-260-0. In fact, I think I might have done a book review on this one.
When it comes to customer services, the best book on customer service is one I recommend every business person read the history of Enterprise Rent-a-Car. Also, Carl Sewell’s books and I’d recommend starting with “Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer,” by Paul B. Brown, Cari Sewell, and Carl Sewell, written back a decade ago in 2002, well before the social networking world came into play. Nevertheless, these works get to the heart of customer service, yes, including law firms in my view.
When it comes to online marketing, I would recommend “informational marketing” for law firms, and community based marketing, fundraiser sponsorship and such. How can legal practices write articles without naming clientele? Well, this is a challenge, violation of women’s rights in india and they should be careful with “inventing a fictitious name” to prevent slander, but using slightly modified case study, an actual story, experience, or legal event, but do so in a way that no one would suspect whom they are talking about.
Even authors of novels often get into trouble with things like this, so it is serious, pay attention to that. In any case, what I’ve done now is ask the person I am speaking about in the article if it’s okay to use their name, if they say yes, I do, or if I don’t feel they’d say yes, I merely cite them as an “acquaintance” or use a case study without the name, and modify the narrative enough it’s not going to be detected.
“The client came in and demanded that, a, b, c….”
“Now then, for this case study let’s use then name; Tooty, Fruity, and Booty Law Firm, and let’s look at what happened and what they should have done instead”
Indeed, I take the email Listserv for the “ABA on Franchising” and the lawyers are continually giving hypotheticals in their discussions. “franchise A and franchisee B are suing franchisor A and the franchisor’s predecessor B and parent company C, also named are vendor A and a service vendor B.”
Also be careful when you make up names also, as I’ve been told that if you make up a name, there are so many people, someone is bound to have that name, right? Remember there are 7 Billion people on this planet. Plus, when you are dealing with law-firms, remember that all businesses in the US are paranoid as this society is so litigious sometimes people are afraid to breathe, and rightfully so, those carbon credits are coming to an exhale near you soon!
It’s really stifling our economy something terrible, we need to reduce the laws and Caesar was right “first thing we do is….” if you get my point. We have more lawyers in the US than Jaguars, and too many of those lawyers aspire to become politicians, so much litigiousness is just making a total mess of things and it’s sure tough on businesses. direct services law Still, a consulting service business specializing in law firms as customers is certainly needed. Many of the best lawyers are great at crafting documents, and giving legal advice, but they aren’t so good at customer service or marketing, and that makes all the difference in the world. Please consider all this and think on it.

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