Enhance Your Law Firm’s Website With Blog Posts

It is fairly common knowledge these days that in order to take full advantage of SEO best practices to rank for relevant key words for your law firm website that you need to blog. Why do you need to do this? Well the answer is actually two fold. The first reason is to add good content to your website so that clients will come, read, stay and then come back again, so that when they have a problem you can solve, you are known to them as the authority. The second and more search engine centric reason is that the more content on your website relative to your core competencies, the more it seems to Google, Bing and other search engines that your site is the most relevant to the key words a user searches for on the engines. With this in mind, we have detailed some of the best practices you want to ensure you follow when posting a blog article to get the most “bang for your buck.”
The first and most important thing to do when writing a blog post is to make sure the post is edited for grammar and spelling, so that it does not turn anyone off. As an attorney, you want to not only put out great content, but also come across as associate solicitor salary an educated and detail oriented. Try to write about 3 – 5 paragraphs as a rule of thumb. You do not want to be so short that it looks like a Twitter post, but not so long that the average potential client will not read the article in its entirety.
Once you have the text of the blog written, you also want to add some visualization to the post. Numerous studies have shown that readers are more attracted to posts with images or video. If you do not have a good photo or YouTube video you created, check out the royalty free stock photo websites to grab something relevant. If you are using a WordPress backend or some other content management software, you also want to apply an ALT tag to this image that relates to your keyword the article was written to target. Finally, in order to grab the attention of your reader ensure you have a good strong title. The title should also be in a sentence form, not just a couple of key words separated by hyphens or vertical lines.
Now that you have a good blog post for readers, you need to turn your attention to the search engines. Start with your title, take that title and make sure you have used it in your Meta title and description Meta tags. Search engines also love links, so if you have what do you call the lawyer who defends written past blog articles or have read other posts with similar content to your current one, then make sure you use a text link with in your content to link to that post. However, a big caveat is to always check the links in your post and ensure they are live.
Once your post goes live on your website, you want to make sure you tell the world about it, so go to all of your social media accounts, like Twitter and Facebook and update your status with the new post.

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